Have you ever wondered how much it would cost to wrap a bus with your company’s logo or branding? We bet you’d be surprised to find out that the answer is not as high as you think. A bus wrap can be an extremely effective way to market your business, and it is widely accessible to most companies.
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Typically, the cost of a bus wrap ranges from $2,000 to $10,000, depending on a variety of factors. For small businesses, public transportation advertising has become an increasingly popular way to connect with local customers and promote brand awareness. Bus wraps are a great option for long term advertising and brand recognition. They are highly visible, especially in large cities with heavy amounts of daily traffic.
Factors That Determine the Cost to Wrap a Bus
The cost of bus advertising depends on varios elements include:
1. Bus Size
The first and foremost factor is the size of the bus. A full wrap on a standard-sized bus will typically cost more than a partial wrap on a smaller bus.
2. Wrap Type
Full and partial wraps fall in varying costs as well. It’s no secret that a full wrap will be more expensive than a partial. But with excellent visibility and brand awareness, it may be worth the investment.
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3. Printing Material
The type of printing material also affects the cost. Premium materials with UV protection and longer warranties will incur higher costs.
4. Design
If you need a custom design for your bus wrap, this will add to the cost. However, many bus wrap companies offer a variety of pre-designed templates that you can choose from to save money.
5. Installation
The cost of installation will vary depending on the bus wrap company you choose. Some companies offer free installation, while others charge a fee.
6. Area of Installation
The location of your bus wrap will affect the total cost, too. Cities with higher populations and larger metropolitan areas demand higher ad costs to compensate for their denser competitive landscapes.
Designing Your Bus Wrap
Once you have considered the factors that go into customizing a bus wrap, now comes the fun part: designing it. Here are some tips for designing an effective bus wrap:
1. Keep It Simple
Remember, people will be viewing your bus wrap as they drive by, so it is imperative that you keep your design simple and easy to read. Limit how much text you put on the wrap and ensure the font size is large enough to be easily seen.
2. Use High-Quality Images
The images you use on your bus wrap should be visually appealing and relevant to your business. Avoid using copyrighted material or any photos that are likely to be offensive.
3. Use Bright Colors
Make your bus wrap stand out by using bright, eye-catching colors. These will help your wrap attract attention and make it more likely to be remembered.
4. Make Sure to Include Contact Information
Don’t forget to include your company’s contact information on the bus wrap. This should include your website, social media pages, and phone number.
Benefits of a Bus Wrap
There are many reasons why you should consider getting a bus wrap for your business.
1. High Visibility
A bus wrap is a highly visible form of advertising that can reach a wide audience. In fact, a single bus wrap can generate up to 100,000 impressions per day!
2. Affordable
When compared to other forms of advertising, a bus wrap is affordable. Many small businesses find that it is a great way to get their message out and grow their reach within the community.
3. Multiple Bus Stop Locations Included
Depending on the route and agreements with local businesses, wrapped buses will likely make regularly scheduled stops at major retail centers, in addition to schools, hospitals, parks, and residential areas.
4. Mobile Advertising
A bus wrap is a mobile form of advertising, meaning that it can go wherever your business goes. This is beneficial if you have a fleet of vehicles that travel to different locations on a regular basis.
How Much Does It Cost To Wrap A Bus
5. Easy to Maintain
Bus wraps are easy to care for. They are made from durable materials that can withstand rain and other harsh weather conditions. In addition, most bus wraps come with a warranty that covers fading or damage.
If you are looking for a cost-effective way to market your business, a bus wrap is an excellent option. By following the tips in this article, you can design a bus wrap that will attract attention and help you grow your business.